How to Be Best Friends with Google’s Search Engine

We speak to an Insider to Discover the SEO Strategy He Uses to Get a Top Search Engine Ranking in Google for Every Site He Launches.

One of the most important ways to get a large amount of traffic is securing a top Google search engine ranking.

But unlike what many SEO (search engine optimization) firms will tell you – you just can’t shove your way into a good ranking.

One of my biggest blunders as an early Internet entrepreneur was trying to game the system by hiring a SEO firm to optimize my website. The firm convinced me that they could direct 20,000 new impressions to my site and that I would only have to pay the bulk of their fee after getting results. All they needed upfront was $1000 to get started.

I stupidly wrote them a check.

6-months later I had gotten barely a trickle of traffic. Traffic Power’s primary SEO strategy had been rendered obsolete by the latest Google algorithm update. Worse – Google blacklisted every website using Traffic Power’s strategy.

Their clients not only lost their initial payments – they lost thousands as their sites simply stopped showing up on Google. We were lucky – our site was not blacklisted but we did end up $1000 poorer. I felt like an idiot for trusting them.

But it isn’t just small sites that fall into the SEO trap – in January 2006, Google blacklisted BMW’s German website for engaging in black-hat SEO tricks. BMW’s SEO firm apparently created doorway pages for the keyword “used car.” Google wasn’t too happy about this.

Think about it – Google has thousands of the world’s smartest engineers working to make sure their search engine does not get manipulated. Any loopholes you read about will likely be fixed within months. Google isn’t sitting still. Don’t waste your time trying to game Google.

So How Do You Get Your Site Well Positioned?

Fortunately, there is an ethical way to get high search engine placement.

What we’re going to reveal here is a tried and tested 9-month system pioneered by James Glog, the founder of a successful startup in Silicon Valley. James wouldn’t let us reveal his real name, but let’s just say that James is on a first name basis with several engineers in Google and has a solid understanding of how to ethically get a good Google ranking.

The key word here (no pun intended) is being ethical. The philosophy James preaches is not about manipulating search engines. It is about understanding how they work and how to plan your site marketing strategy so that you can achieve good rankings in a reasonable amount of time.

James helped us prepare a detailed spreadsheet outlining his system. The beauty of this spreadsheet is that it will make sure you hit all the necessary points to ensure your site gets good placement.

It won’t happen fast (any SEO specialist who promises you fast results are usually lying through their smiles), but James says you’ll see dramatic results in 9 months.

So here’s what we’re going to reveal in this lesson:

• First, We’ll start this lesson with 11 Critical Steps you need to take to make sure your site is search engine friendly. If you aren’t following these best practices, you should start now.

• After these steps we’ll give you the main item – the Comprehensive SEO Checklist from James. You can download it at the end of this lesson.

This organized list covers every single strategy you need to implement to boost your rankings.

11 Rapid Ways to Get a Top Ranking in Any Search Engine

Search engines don’t read information like humans do. They follow specific rules.

Here’s 11 things you can do to speak their language.

1) Optimize Your URLs

If you have not yet picked a domain name for your website, don’t try to go for “mykeyword.com.” Instead, try to pick a name that you want to build your company and/or a brand around.

If you are into online marketing, do you really want to have a site that is called “Online-Marketing-Tips.com” or “Online-Marketing-Guru.com?” How memorable is that?

We decided to call our website MindValley Labs for this same reason – to build on the MindValley brand rather than trying to go for short term SEO gains by using a URL like Top-Conversion-Secrets.com or something similarly cheesy.

2) Optimize Your Page Title and h1 and h2 Headers

Create a short relevant title (60 characters max). Have the keywords appear first. Adding stuff such as “home page” in the title tag will only decrease your Google ranking.

The headline at the top of your page should use the H1 HTML header. The sub-headline should follow the H2 header. Include your SEO keywords in the headline and sub-headline.

3) Optimize your description and keyword

Add the SEO keywords to the meta tag description. The description should be 200 characters max.

Example: meta name=“description” content=“Enter description here and include keyword phrase”

Add the SEO keywords to the meta tag keywords. Include 5 keyword phrases max.

Example: meta name=“keywords” content=“Enter up to 5 keyword phrases, use a comma to separate keyword phrases”

Note: Yes we realize that some SEO experts say that these meta tags are no longer relevant. But since adding them is so easy to do, we feel it’s better to be safe than sorry.

4) Optimize your keyword density

Creating a keyword rich content page is a MUST. Be creative, write good content and make frequent use of the keywords you are optimizing for. However, make sure that your keyword density never exceeds 5% for pages with long copy and 10% for pages with little copy. If they do, you might get penalized by the search engines and your ranking will go down.

To find out what the keyword density is on your page use this free Keyword Density Tool.

5) Spice up your SEO keywords and move them up

Be sure to have your keywords appear at least once in bold, italics, and underlined in the copy. Again, do this once, but don’t over do it!

Text towards the top of the page, such as in the first paragraph, counts for more than text further down the page. So, make sure that your keyword phrase is included towards the top of your page.

6) Optimize your text links

The anchor text in your text links is one of the MOST important aspects of SEO. It should always include the keywords that you are optimizing for. Here is an example for the keyword phrase “beginner guitar lessons.”

• This is bad: Click Here

The first mistake is that the URL is not optimized and the second mistake is that the anchor text says “Click here.”

• Here is a better way: Beginner Guitar Lessons

Good! The anchor text is now optimized. All links pointing to this page should have the keyword in the anchor text.

• Here is the best way: Beginner Guitar Lessons

Perfect! You now have both your URL and the anchor text optimized.

7) Use keyword stemming

Make sure to include all the variations of the keyword that you are optimizing for. Here is an example of keyword stemming. The keyword “optimization” has variations such as “optimal,” “optimize,” and “optimum.” If you include all of the keyword stems (similar words) you can help your search engine ranking.

Here is a free tool to identify all of the similar words and stems for a given keyword: http://www.usingenglish.com/resources/wordcheck/index.php?word=optimization

8) Optimize image descriptions

Every image can include a description called the “alt text.” Make sure that the alt text describes the image and includes the relevant keywords where appropriate.

Example:<img src=“MyLogo.gif” alt=”Enter keyword description“>

9) Optimize your site structure

Every “important” page on your site should link to every other “important” page on your site.

Example of good linking structure:

10) Only go two levels deep

Make sure that your site structure is such that pages are only two levels deep (two clicks away from the home page). This is very important because even if your landing page is deemed to be relevant, the deeper pages are buried in your site the less relevant they are deemed by search engines.

Here is an example of an good site structure that is two levels deep.

www.homepage.com

1 page deep: www.homepage.com/products

2 pages deep: www.homepage.com/products/product1

2 pages deep: www.homepage.com/products/product2

1 page deep: www.homepage.com/services

2 pages deep: www.homepage.com/services/service1

It all has to do with PageRank and the reputation of a site. You want to get backward links that point to your main page to build your PageRank. However, even if your main page has a high PageRank of say 6 then the pages inside your site don’t all have a PageRank of 6. PageRank is not totally passed along.

11) Add good outbound links

From your key content pages, include links to the best and most relevant content sites. Linking to related authority sites shows that you are trying to help users find the best content and will help you with SEO.

The 9-Month SEO Plan Checklist

That’s it – these 11 steps are really all you need to do for basic search engine site optimization. But if you’re really ambitious you can do better than that! Here’s where James’ tactical checklist comes into play.

The list we’re going to show you is broken into 4 sections.

Part 1A tells you HOW TO OPTIMIZE YOUR SITE – THINGS TO DO
Part 1B tells you HOW TO OPTIMIZE YOUR SITE – THINGS TO AVOID

Part 2A tells you HOW TO OPTIMIZE YOUR LINKS – THINGS TO DO
Part 2B tells you HOW TO OPTIMIZE YOUR LINKS – THINGS TO AVOID

It’s that simple.

Ready for that boost in traffic?

Download the spreadsheet in HTML Format or in an Excel File and get started!

Sincerely,

Vishen M Lakhiani and Mike Reining
Founders, MindValley Labs

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