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General Discussions: wat is it with adwords?

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    • CommentAuthoraze
    • CommentTimeJul 24th 2007
     
    one day all my keywords in a campaign have "great" quality score and the next day they have "ok" -

    this is crazy -

    wats going on?

    Dont buy all this dynamic system stuff -

    all these set answers are just simply excuses - answer is always "its dynamic" system - does anyone
    have a clue wat is really going on? not the usual CTR, ad copy, landing page - nothing really changes just googles assessment and rather randomly in my book -

    all these set google answers dont really cut it -

    how can all my keywords be great on "monday" then on "Wednesday" be ok again then great on "Thursday" and "Friday" all ok again - annoying and costly -

    in competitive markets it can really turn the screw when they drop from "great" to "ok"

    wise words would be very welcome..
    • CommentAuthorjoyously
    • CommentTimeJul 31st 2007
     
    You might want to take a look at http://www.marketingexperiments.com/ppc-seo-optimization/ppc-advertising-relevance.html to understand more about relevance and how it affects quality scores.
    • CommentAuthorcr2
    • CommentTimeAug 22nd 2007
     
    I took the Mind Valley course and the PPC thing went great. In about a month I had top placements. It was pretty amazing. However today my campaigns went from the top of page one to the bottom of page 5! What happened? I didn't change anything. Not my bids, my landing pages, or ads.

    Any ideas?
    • CommentAuthorjoyously
    • CommentTimeAug 23rd 2007
     
    Well, Google did say they were changing some things to accommodate the new "universal results" (or whatever they call them -- where they list all types of search results together).
    If everyone is working on their quality scores, could it be that all those advertisers above you changed something to be more relevant than you? Just a thought...

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