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1. • CommentAuthorbiggfish02
   • CommentTimeOct 4th 2007

    
   Just wanted to ask a question about designing sales letters for internet. Heres the situation:
   
   I see people writing sales letters on the web in two different ways.
   
   Option 1. Sales letters have the same header graphics and navigation as the rest of the site. Heres an example:
   
   http://www.makepeacetotalpackage.com/online-store/easywriters-marketing-club.html
   
   This seems to encourage people to browse around you site because from this sales letter you can still navigate to anywhere in the site. It looks just like every other page, with the same header, same navigation, etc. If you landed on this page from google, you could navigate back to the home page, to the contact page, to other sales letters, etc.
   
   Option 2. The sales letters are stand alone pages. They dont have the headers/navigation bar at the top. Example:
   
   http://www.copywritingcrew.com/_tmp/jr/
   
   This sales letter serves to sell and basically nothing else. No header, no email capture form, no navigation, etc.
   
   Which is better? I use a blog to get traffic and then offer 25 or so products. Should each one have a stand alone sales letter like example 2, or a navigational sales letter like example 1?
   
   Or does it even matter?
   
   Would like to hear your thoughts because I see many high level people doing it both ways. Take care
2. • CommentAuthorjoyously
   • CommentTimeOct 4th 2007

    
   One consideration is that Google downgrades your page if it doesn't provide a "quality experience", one aspect of which is having more than one page for the user to get information.
   If you don't care about search engines, at least put yourself in your prospect's perspective and think what you would prefer. I know I don't buy something without looking around first (either on that site or on others for comparison), so making it easy for your prospect to do this would generally put them in a good frame of mind to buy.
   I think the stand-alone sales page works best for things that can't be found elsewhere and/or are urgently needed, but as a customer I don't like them.
3. • CommentAuthorbiggfish02
   • CommentTimeOct 5th 2007

    
   good points
4. •  
     CommentAuthorvishen
   • CommentTimeOct 6th 2007

    
   Having navigation buttons on your sales letter can, in some cases, reduce the buy rate.
   But removing it can harm your SEO. BiggFish02 is correct.
   
   Here's the solution. Simply make the navigation less obstrusive. One way to do so, is to make the navigation look like Adsense ads. People automatically ignore it. But Search Engines won't
5. • CommentAuthorbiggfish02
   • CommentTimeOct 6th 2007

    
   Thanks Vishen! Since the point of my sales letters is not SEO at all, I will probably remove the navigation or just use small navigation at the bottom of the page.