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1. • CommentAuthorDick
   • CommentTimeNov 16th 2007

    
   I have been online since August of 1996. I sell a $300 package of instructional DVD's for baseball pitchers. My website is www.pitching.com. I offer a one year money back guarantee. About 1.5% returns.
   
   Up until now I have captured leads from my home page by offering a 25-30 page Free Report which we have always snail mailed out with about a 5% response. We have done very well. However, many people actually do not know that I offer DVD's until they get the Free Report.
   
   Now I am wondering if I should not put the long sales letter on my site and test it. The question is do I use the home page for the long letter as in the case of Bob Proctor's website or do I continue doing what I am doing (but better) using my home page to capture sign-ups and have the sales letter linked to Pitching DVD's.
   
   My target audience are parents of pitchers ages 8-21 year old.
   
   I just recently started capturing email addresses (dumb me) and have thousands of paid clients of our $300 package...well over 10,000. But of course my competition is a $20 book or $39 DVD.
   
   I am ready to do a complete website makeover using more of blog format as my information is newsy.
   
   Would it make sense to break out one of my DVD;'s from my package and offer it for $47 as a lead in product with a couple of bonus items?
   
   Thank you. Love this information. Where were you five years ago when I needed you. Great stuff indeed. I am telling everyone.
   
   I have other specific questions which I post separately.
   
   Dick
   All About Pitching
2. • CommentAuthorjoyously
   • CommentTimeNov 17th 2007

    
   To test or not to test??? Of course, always be testing something.
   Define your Most Wanted Response for each page and test what works best to accomplish it.