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1. • CommentAuthorDick
   • CommentTimeNov 17th 2007

    
   Since Jan. 2007 I have been working on a new one hour DVD with 50 page report product which I have called Momentum Pitching. In my business of baseball pitching instruction, this is like introducing Windows XP when everyone else is still using Windows 95 or even DOS.
   
   In baseball pitching I am considered a rebel because I disagree with 90% of how pitching is currently taught. I am also considered one of about five gurus but because I am so radically opposed to my competitors I get trashed more than anyone else.
   
   However, Momentum Pitching, my new product is "radically" different from what baseball pitchers are currently being taught at all levels about how to improve their velocity through making a couple of radical but proven effective changes to the their mechanics. Momentum Pitching is what pitchers prior to about 1970 did naturally but the naturalness of pitching has been "over-coached" out because coaches and instructors are not knowledgeable about pitching mechanics or how the body works to develop better movement skills.
   
   My co-creator on this project is a world renowned sports scientist who decided in midstream to write his own book about it and leave me out in the cold. He used my customers without my permission. His ebook is $25 and is titled Momentum Pitching and is now on YouTube completing against me. I just trademarked the name as I originated the name not him and first introduced it on my forums and when shooting the DVD footage which happened before my associate decided to wanted to go out on his own. That is another discussion for another time about ethics and ego.
   
   Anyway, as I said I introduced this idea on my "client only" discussion forum (which is free) in January and many clients have been testing it out over the past 10 months using my input with great success waiting for the DVD. I just released this to our clients for $47 as an add-on to my current program Explosive Pitching which sells for $300-400.
   
   Here are the benefits of the product. Easy, easy to teach. Easy, easy to learn. Boosts velocity quickly. Improves control and reduces risk of injury.
   
   Many coaches who have seen kids using it have already made adverse comments about it...only because it is so radically different and opposite to what they are teaching. Yes I mean opposite. But far, far better for them once they understand it.
   
   Here's my dilemma which I have been wrestling with for months.
   
   1. How to add this to my current program which is more mainstream pitching but still superior to my competition. Presently, I am explaining to clients that it is an add-on which can enhance my current program. They have bought this idea without resistance. So it probably has to be a backend product for current clients because it could be confusing if I made it part of my current more mainstream pitching DVD's. It is different than my current program but not quite as radically different.
   
   2. It is so advanced, effective and easy to learn and teach that it needs to get out there to parents (and coaches) but I am concerned about how best to introduce it and get the word out there about it without harming my current program. I thought about promoting separately at www.momentumpitching.com and introducing it at $97 and hope buyers would want some of my other DVD's which I would more than likely have to sell separately.
   
   As you can see, I am really over-thinking this one to death but need to move on it now. I think I am just too close to this to see the simplicity is there is any.
   
   Thanks for your patience,
   
   Dick
   www.pitching.com
2. •  
     CommentAuthorvishen
   • CommentTimeNov 19th 2007

    
   Dick - the immediate mistake I see in your site is that you're selling with the long copy - but then rather than close the sale...you're asking for a signup.
   
   If you're looking for signups alone...you might want to test shorter copy. Shorter copy is generally better for free products or for requesting a signup.
   
   But long copy is needed for closing sales. A rule of thumb - the more expensive the product, the longer the copy.
   
   Your mistake seems to be long copy that leads to a signup rather than a sale.