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Getting Traffic: Adwords Campaign Question

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    • CommentAuthordaniel
    • CommentTimeJan 10th 2007
     
    How Do You Do Adwords Campaign? Can you show me a sample of a step-by-step, over-the-shoulder guide on how you find relevant keywords, how you structure them into groups and how to write high CTR ad-copy?
    • CommentAuthorwillb
    • CommentTimeJan 10th 2007
     
    go to https://adwords.google.com and read all the relevant copy, there's a step by step guide
    •  
      CommentAuthorvishen
    • CommentTimeJan 11th 2007
     
    hi Dan

    I agree with WillB. I would like to answer in more detail but you're asking a very basic question. Start with Google's guide first and if you get stuck...we'll be happy to help.
    •  
      CommentAuthormike
    • CommentTimeJan 11th 2007
     
    This is definitely a very broad question. However, there is a very straight forward answer to this. The problem is, is that giving you a perfect answer would require a very long reply. The short answer is this:

    Use www.wordtracker.com for your keyword research. Every unique keyword phrase such as "Google AdWords Secrets" "Internet Marketing Course" should become a unique Ad Group in Google. Prune the list of phrases that you get from WordTracker and add the un-targeted keywords to your keyword list.

    I wrote about the biggest mistakes new users make here:
    http://blog.mindvalleylabs.com/marketing/get-winning-results-with-google-adwords/

    I also wrote about why to use WordTracker here:
    http://blog.mindvalleylabs.com/marketing/best-free-keyword-research-tools/

    Lastly, Google AdWords is too important to just wing it so I would recommend that you study their learning center to get up to speed. You can also check out this page where we wrote about a "winning AdWords system." I know it is the best on the market and just from reading the copy on this page you will learn a lot.

    http://www.adwordssystemexposed.com/

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