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  1.  
    I run the following site: http://www.pcshield.co.uk. What improvement would you recommend to help boost visitors subscribing to my newsletter?
    •  
      CommentAuthorvishen
    • CommentTimeJan 12th 2007
     
    very simple. Right now your newsletter is hardly obvious. And you have a ,lot of excess white space on the site you could use.

    So put up a sign up form on the right of your page. Make a bold offer like "Receive Monthly Tips on How to Keep Your Computer Bug-Free, Running Fast and Productive".

    Read the advice here for more tips on designing the signup form.
    http://blog.mindvalleylabs.com/marketing/evolution-of-a-signup-form/
  2.  
    Hi,

    I have made the changes you suggested and were mentioned in the article. I have now added a picture above a sign up form on my homepage and are tracking the impact. I think the picture will make a big difference.

    The second biggest issue I face is that people are not confirming their email. When someone signs up I point them to this instruction page to complete the double opt-in process:

    http://www.pcshield.co.uk/Success.html

    I think over the last 12 months I have "lost" a 1/3 of people because they don't confirm.

    Any suggestions.
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