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1. • CommentAuthorColinP
   • CommentTimeJan 10th 2007

    
   I have a site generating leads for loan applications. The site is a very simple 2 page site ( 1st page - 3 reasons why you should get a quote from me : 2nd page - application form) which I initially ran on Google PPC. This site achieved a good double figure conversion of clicks to applications but within a few days (obviously after Google had checked my site out) my CPP doubled to maintain the same position. I am sure this was because my site contained very little info & therefore my Quality Score was affected. I decided therefore to run the site on Yahoo PPC as the CPP is one fifth that of Google. Disaster!! My conversion from c150 clicks was ZERO!!
   
   My question is - Why did I get a GOOD page conversion on Google & ZERO on Yahoo?
2. •  
     CommentAuthorvishen
   • CommentTimeJan 14th 2007

    
   if you can point us to your landing pages I might be better able to answer your question