We sell machine parts to lumber mills who have been used to personal calls by competitor sales people with the usual donuts, hats, pens etc. These are largely un-sophisticated mill personnel who are not heavy into web use and who are largely affected in their buying decisions by personal relationships and the lowest price, usually in that order. Short of building a large and expensive sales force, how do we become more effective?
I'm sorry - but I don't think I'd be able to help. Your question does not seem related to Internet marketing at all. Perhaps you could clarify further.