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1. • CommentAuthorken
   • CommentTimeJan 10th 2007

    
   For adwords, after submiting keywords with all matching formats, usually some of them are bolded with the message they overlap with other phrases.
   
   I understand overlapping keywords compete with each other. So...is the best thing to delete the overlapped phrases that receive less traffic, etc?
   
   Thanks....Ken
2. •  
     CommentAuthormike
   • CommentTimeJan 11th 2007

    
   I have found that the best thing to do is to always include all keywords and keyword phrases with all matching options into each Ad Group and I keep it that way. Having different keywords compete with each other is not a problem because Google will automatically serve the one that does best. However, for Google best = most money so you need to monitor how your keywords perform especially if you have unique bids per keyword phrase and matching option.
3. • CommentAuthorken
   • CommentTimeJan 11th 2007

    
   Thanks a lot, Mike. Appreciate it.
   
   Ken
4. •  
     CommentAuthordantheman
   • CommentTimeNov 8th 2007

    
   if you are tracking conversions and or ROI... you could/should delete the match type that is not profitable. simple.