> My Big Question is.... > How to get the most out of my site in regards of visitors advertising etc. > www.the-walker.com > we are adding google maps to it and redesigning it before the walk starts in March this year.
First thing you need to do is redesign the way your present your info. Your current design gets a F.
First remove much of the links on your top menu.
Instead have one long scrolling page listing in order
The Mission The Gallery The Walk Support Petition
The one long page concept is a far better way to get people to read your info. With every click you force someone to take you lose visitors. This data has been verified and studied by labs like MarketingSherpa.com. Notice how all top internet gurus use single long copy scrolling page? They work.
Next - add a sidebar and have your newsletter signup form on the sidebar. On the top right. Just like we do on our site www.mindvalleylabs.com
Doing just the simple changes above should boost your conversion rate by at least 50%