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1. • CommentAuthorToye
   • CommentTimeJan 16th 2007

    
   Hi,
   
   I am in the process of building an email campaign and would like some constructive advice.
   
   I have written an e-book on 10 Marketing Tips, my target audience are Coaches, Consultants
   and Small Business owners.
   
   My end goal is to offer my Coaching services either 1 on 1 or group coaching and once I have
   developed my audio package to sell that as well.
   
   My question is:
   
   Once someone has downloaded the e-book,
   
   Within what time should I send the follow up e-mail
   and what kind of content should it contain - any examples?
   
   Thanks
2. •  
     CommentAuthorvishen
   • CommentTimeJan 17th 2007

    
   Ok first - DO NOT put your content in an ebook.
   
   Instead use an autoresponder. The brilliant marketer, the late Corey Rudl, suggested that you need to contact a customer at least 7 times via email before they are ready to buy from you. The problem with an ebook is that you get to send the customer ONE email...and then follow up with a sale. This is not enough. Allowing someone to download your free info in one shot is rarely a good idea. Most people will file that info away without reading it. And because you've only been in contact once - the relationship building is not strong.
   
   A better way is to break your ebook into a 7 part email autoresponder program. Let the visitor sign up for a series of lessons delivered via email (or you can place the lessons on the web in HTML or a PDF download but send emails every few days asking someone to download the lesson).
   
   Space the emails out in the following manner, first email goes out instantly. Second email 3 days later, Third email 4 days later. And then follow this 3,4,3,4 system till the 7th email. The promo should come after the 7 email.
   
   Doing it this way - we've found a MUCH higher conversion rate then just letting someone download a ebook or lesson in one single email contact.
3. • CommentAuthorToye
   • CommentTimeJan 18th 2007

    
   Thanks for your input,
   
   I forgot to mention that My e-book is Free.
   
   With that in mind, what about if I mention to my potential customers that;
   after downloading my e-book they will start receiving a series of emails that complement
   the information in the e-book, do you think that this will work?
4. • CommentAuthortribal baby mum
   • CommentTimeJun 17th 2007 edited

    
   "Space the emails out in the following manner, first email goes out instantly. Second email 3 days later, Third email 4 days later. And then follow this 3,4,3,4 system till the 7th email. The promo should come after the 7 email."
   
   Hi, a quick clarification?
   
   Does this mean;
   Day 1 welcome
   Day 1 lesson 1
   Day 4 lesson 2
   Day 5 lesson 3
   Day 8 etc
   Day 9
   
   or
   day 1 welcome, lesson 1
   three days later lesson 2
   four days after that, lesson 3
   so like this:
   day 1 welcome, lesson 1
   day 4 lesson 2
   day 8 lesson 3
   etc
   
   thanks,
   charndra
5. •  
     CommentAuthorinkongruent
   • CommentTimeJul 7th 2007

    
   I think Vishen is absolutely right on this
   
   Why?
   
   Easy. Let's go through what a surfer does, when he downloads a Free eBook. First, he clicks on the download link and then decides where to put the book. If you're lucky, he'll put it on his desktop (most lazy surfers do that, me included). If you are even more lucky, he'll also open it and read some sites (mostly it's more like scrolling through and absolutely not getting much while doing so).
   
   So basically, a downloaded eBook gets lost too many times because either
   
   - the prospect does not even find it anymore because he can't remember where he put it (hapenned even to me and I'm online for over ten years)
   - the prospect just does not read it
   
   Either way your main idea is lost as there is no impact at all on your prospects/leads.
   
   Go for the course!
6. • CommentAuthorjoyously
   • CommentTimeJul 9th 2007

    
   Answer me one thing.... why would someone want your coaching services if you just gave them 10 free tips?