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General Discussions: Content Ads Off ?

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    • CommentAuthordustin
    • CommentTimeJun 3rd 2007
     
    Hello, I had a question about something in your book "Adwords Winners Playbook."

    On page 80 it says, "As a result, the click-through-rates on these ads tend to be far lower than what you see on a search engine."

    Well, I decided to leave the content ads set to "on" because Google says:
    "Is your content CTR lower than you expected? It's completely normal to have a lower content network CTR, which won't affect your search Quality Score or ranking on Google or the search network."

    So, if it won't affect my quality score and the cost is low, then couldn't I leave the content ads turned on? One thing I'm confused about... my CTR% does show as being lower since I turned them back on and started receiving impressions. Any insight on this? Thanks for the help.
    • CommentAuthordustin
    • CommentTimeJun 3rd 2007 edited
     
    P.S. My business is local and serves within a 100 mile radius if that helps any.
    • CommentAuthordustin
    • CommentTimeJun 3rd 2007
     
    ...should have read further before posting this. I think my question was answered in the next paragraph, as it goes..

    "Never have the same Google campaign run on both search and content ads. This will
    make it far more challenging to analyze your business and understand what campaigns
    are performing well and which campaigns are performing poorly. Our own experience
    has taught us that it is very easy to lose A LOT of money with content ads and it is very
    hard to make any profits."

    Thanks Mindvalley!

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